Domestic tourism is at the core of summer 2026 travel plans: 92% of travellers expect at least one trip within Canada, according to industry trend reports.

Analysts point to the rise of “coolcations” — cooler-climate destinations — alongside “slow luxury” itineraries and culinary- and wine-focused travel. The World Cup and a record cruise season are also driving the season.

Sources: Skyscanner Canada, Fora, BDC.